Custom software
MMT Sparkle Cleaners
A cleaning company website and booking system built around how the business actually takes work
Recently launched. Metrics to follow.
The problem
MMT Sparkle Cleaners provides domestic and commercial cleaning across Peterborough and Spalding, with DBS-checked cleaners and eco-friendly products as standard. That is a strong offer, but without a proper website it was invisible to anyone searching for a cleaner in those areas.
New enquiries arrived through word of mouth and social media, which meant every quote started with a back-and-forth conversation to collect the same details: property size, frequency, location, access. Time that should have gone into cleaning went into admin.
A template site would have given them a brochure. It would not have captured enquiries in a structured way, and it would not have reflected what makes the company different from every other cleaner with a Facebook page.
What we built
We built the site from scratch around the two things that matter: being found in the areas they serve, and turning a visit into a qualified enquiry.
Each service area has its own page written for local search, so someone typing 'cleaners in Spalding' finds a page about cleaning in Spalding, not a generic homepage.
The quote flow collects the details a price actually needs and gives the customer an instant indicative price, so the first conversation starts at 'when can you come' rather than 'how big is your house'. Enquiries are stored and confirmed automatically, so nothing arrives solely as an email that can be missed.
Features and benefits
- Service area pages targeting local search in Peterborough and Spalding
- A quote flow that gives an instant indicative price from the customer's answers
- Automatic confirmation to the customer and notification to the team
- Content that leads with DBS-checked staff and eco-friendly products
- Fast, mobile-first pages, because customers search on their phones
How it works
- A visitor finds the site through local search or a recommendation.
- They pick a service, answer a few short questions about the job, and see an instant indicative price.
- The enquiry is saved, the customer gets a confirmation, and the team is notified.
- The team confirms the quote and books the clean, with all the details already in hand.
Technical foundation
A custom-built site and quote system, hosted in UK and European data centres and monitored around the clock.